What kind of work did you do before having children?
Up until I was 5 months pregnant I had worked in Finance in London for about 15 years. I started out as many did at the time as a receptionist, then working up the admin ladder to EA and Business Assistant. Nothing fancy and always someone’s lacky unfortunately.How did you get into your current work?
I feel the need to tell this story all the time because what I did in London is so so far away from what I do now! My Mum owns a marketing company locally and when I was between jobs we decided that she would retire and I would train up to take over the family biz…. it hasn’t worked out like much to my Mothers annoyance. After a few chance encounters and what I call my ‘organic epiphany’ or ‘awakening’ we started Organically Epic. We are an exclusive distributor and currently work with 5 brands to market, sell and grow their businesses within the uk.
What drives you?
Many things really, my children. It’s kind of strange saying children instead of child – I’ve just had another baby. I want to show them that there is another way, not just going to London and working in an office. Which is great don’t get me wrong (I miss the nights out…) but it now isn’t for me, my life has completely changed and my eyes have been openers to all the other possibilities out there. I want to show them that no matter who you are, you can work hard to achieve your dreams – with a bit of luck along the way of course! The way the beauty industry advertises and is run makes my blood boil, especially the way it is marketed at women and families, so I’m driven to show people that there are other options. Organic products aren’t just little old ladies in their kitchens making up goodness knows what from their garden. I truly believe that organic and natural is the future for beauty (and food but I won’t get into that or I’d be here all day) and I want to eventually make it more accessible so that drives me. Continually learning drives me. Having the recognition of other women and my peers drives me. I’m very very new to all of this so I’m learning and making wonderful contacts every day. I’m so very lucky to be able to do what I do.
What is your biggest challenge in making it all work?
Time, money and other people’s expectations. Time because juggling a full time job with children is not for the faint hearted. Although I have yet to experience the full force of two children and a full time job as my newest arrival is just 8 weeks old. I’m very lucky to have a wonderful support system around me my husband has my daughter a lot as does my Dad. Then there is my wonderfully inspiring Mum. We call it sharing the business and sharing the baby. Mum and I vary our time to days that we work together and days where she has my daughter and I work. I wouldn’t be able to do what I do without my families love and support. Although with a new baby and school this routine is all change as well.
There has been an extreme financial toll as well. My hubby also gave up his office work and started studying which he is now at the last hurdle of and as I had a nice wage that was regular we were always comfortable. We now have significantly less money and I won’t lie, it’s been super hard and taken its toll on us but once we weigh it all up, we are working towards our dreams and we have two beautiful children that we get to see grow and evolve into amazing humans. If I was still working in London I’d be lucky to make it home for my daughters bed time.
Then there is the expectation of others. I’m a terrible manager of people, I found this out very quickly when I first went into Mums business so I leave he staff management to Mum. She’s great at it! We don’t only have our staff expectation but we also have expectation from our brands and how quickly we should be achieving their goals as well as industry expectation and wholesale/stockist expectation. Aside from the personal difficulties of time and money, other people’s expectation in business is my main hurdle. There are so many cogs in the wheel that it’s hard if not impossible to keep everyone happy and I find that very difficult as I want everyone to be happy!
What are you most proud of?
Personally there are two things, the age old cliche that I’m proud of my children. If you’re a parent how can you not be? Children are amazing. My eldest daughter astounds me with her amazingness every day and my 8 weeks old, whilst having the tendency to liken her to a dothraki screamer, is simply amazing and I grew them. My body did that. Every women can do it, I’m not saying I’m special by any means but seriously, it’s amazing right?
Professionally, I’m most proud that I have started a business and am so inspired that it’s become my obsession. I didn’t have that before children. The little critters change your outlook on the world that’s for sure! Oh and in February this year I stood up in front of my peers, on stage and presented to around 100 people at the Professional Beauty Show for 30 mins on how to market their business in the Organic world. I would never have done that before children. I’ve also never known so much about a topic that anyone would want to listen and take in why I’m saying.
Where will your work take you in the future? What are your plans?
Well we’ve been shortlisted for two awards at this years pure beauty awards which is mega amazing! We won best online store at this years Janey Loves Platinum awards so awards are big marketing tool for us. Ultimately I want to launch my own skincare, body care and hair care range of products so I’m also studying (very very lowly, practically at a procrastination standstill I might add) scientific organic formulation. That’s the dream. To do our own thing, market it to retail buyers sell via our website and to become the go to for families wanting affordable natural and organic beauty.
What would you say to yourself as a brand new mum?
Don’t sweat the small stuff. This little human will change you mentally as well as physically. Just role with it because it’s amazing. Don’t worry too much about routine your child will soon let you know what works for them. Be prepared to carry them, a lot. Start liking cold tea and cake. Lots of cake. If you need to cry, just cry and let it all out. Mother Nature is mean and your hormones will be all over the place. Don’t be afraid to ask for help. Build a good network of fellow mums and dads. You’ll need them over the years and they’ll become your best friends.
Honestly, I have no idea. Any advice on this would be wonderful!
Insta and Facebook @organicallyepic
Sent from my iPhone